Grocery stores operate on thin margins and high volume. Informing customers of inventory availability, specials and other offerings is crucial to managing inventory and incentive's loyalty. Utilizing Digital Signage in the grocery retail environment provides customers with up to the minute offers. Marketing campaigns with results tracking based upon customer response provide real-time, actionable data. Retail digital signage is one of the most effective tools available to influence the buyer at the point of sale.
Informational digital displays screens are often located near the retail store entrance, as well as in the corridors throughout the store co-located with actual products. It is effective to use such tv screen advertising software in separate sections with an emphasis on special offers located in that part of the store. Using the interactive touch digital screens near point of sale kiosks, customers can provide information about the level of service, prices and comments which can improve the customer experience.
Joint marketing programs with suppliers, supported by BTL activity directly at the point of sale, provide quantitative and qualitative results.
Remote content management in the grocery network can have not only a set of functions for broadcasting audio-video digital signage content, but provides the possibility of broader integration with the enterprise database for instantaneous information about goods and prices on advertising media.
Simple and durability, flexible and cost-effective solutions like DWall.Online will help you build your own success story.
Digital Signage Content management is not just beautiful pictures or nice music, it’s a reliable assistant to achieve sales objectives.