Digital Signage in Hospitality

When one arrives at another city or travels abroad in business or as a tourist, a hotel would be one of the first places he checks in. Yes, we choose the one and take care of the booking. Moreover, if you are a frequent traveler to the same city, you have already made up your preference. Then, what are the most important features for travelers, and what is the basic set of conveniences that informs us of quality services and comfort at this or that hotel?

Hospitality Digital Signage

Hospitality Digital Signage

Sure it would be a clean and cozy place, good looking and welcoming staff, comfort in your room, and convenient location. If a conference is planned, then the level of conference service would be important. At the same time, every hotel strives to increase its visitor's average bill by offering extras to the visitors, and the competition in the sector becomes tougher and tougher. 

It is the very moment when the digital signage internal media content system gives a helping hand. In order to provide guests with real-time information, the hours of maximum load on public spaces with time stamp must be taken into account. Why do we need it? It is ridiculous, isn't it, when they advertise room service menu in the elevator after you have already left your room and go down. But the same ad will do after dark, when we are travelling in the same elevator to the room, as one may opt for another hour of sleep next morning and have his breakfast in. 

There are certain standard rules for placement of info displays in public spaces, as follows:

  • Elevators – modest displays advertising hotel and partner services
  • Lobby – light video footage mixed with advertising content and info blocks. Often you may find interactive touch booths offering various services ranging from city navigation to air tickets booking, in the lobby. Besides this, it would be a good idea to place an interactive kiosk in the lobby.
  • Restaurant – news channels, hotel services ads
  • Gym – news, TV programs, hotel services ads

Advertising of partner companies or side services accessible by foot, which could be a travel/city tour bureau, beauty salon, big brand clothes store, and restaurant/club may be an extra income for a hotel. 

Properly configured hotel Digital Signage system helps to rise average visitor bill and his great impression of stay in your hotel.

Simple and durable, flexible and cost-effective solutions like DWall.Online will help you build your own success story.

Digital Signage Content management is not just beautiful pictures or nice music, it’s a reliable assistant to achieve sales objectives.